Image of woman overwhelmed by social media

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So here’s one of those weird, hard book-related things I said I’d talk about: I’ve been drowning in a sea of way too much information about social media marketing. It’s all the rage, of course, to use Facebook, Twitter & friends to hawk whatever you’re selling to your ideal market. And it’s all the rage for the slew of folks who say they can help you hawk to be hawking there too.

It’s all the rage, yet I’m enraged by the virtual flood I invited and didn’t dare call a halt to. I didn’t dare because it’s way past time, they tell me, to let people know about my wares—the book that’s almost ready to head for the printer. That’s the book that hasn’t been touted via fan page or tweet. A book by that soon-to-be-author who’s not gotten around to getting on board. But here’s the scary thing: it seems I don’t want to get on board, not in the usual way anyway.

According to the raft of social media marketing experts on yet another wave of webinars last week, I should have assembled my tribal foundation 12 months if not two years ago. I listened to them and I lamented. Woe is me—and 12 wet noodle slaps—for not having built a vast social network of raving fans and followers while writing and editing, and lining up and overseeing the gazillion partners needed to get a book to press all by myself, no Random House or Simon & Schuster in sight. Oh, and having a family life. What’s the matter with me? What was I thinking?

I was thinking one thing at a time. I was thinking I only want to do what I want to dowhat feels right to do—when I want to do it. And I really didn’t want to do any more social media-making (let alone marketing) than I was already doing, thank you very much. Most of all, I was thinking I didn’t want to kill myself overworking on tasks I didn’t feel ready for (and so would not enjoy). This seemed especially critical since the book I would hawk is about slowing down, paying attention to our unique inner prompts, and otherwise being far kinder to ourselves than it occurs to most of us to be. Because if we don’t, the world is going to drown in its own driven drivel.

Way too much information is part of the problem. The crazy-making that ensues is another. So having wisely listened to myself every step on the way of this arduous journey, here I am making the mistake of listening to “experts” and almost signing up for things that don’t feel remotely right for me. And it’s making me crazy. (The most blatantly off proposal was for a “blog tour” where PR hires change screen names so they can revisit relevant blogs to talk up books like mine, books they may not like or even have fully read—while pretending to be regular readers.)

So yes, I am behind the times as well as behind time. I am trying with every ounce of my being to trust that getting the word out my way, instead of the ways paved and promoted by the (many well-intentioned, some over-zealous) webinar presenters, won’t leave me and Bared Naked at the Reality Dance unexposed in the marketplace. I, my husband, and our team of creative, dedicated people have worked too hard on this book—and the words mean way too much to me—to let that happen. So I am not going to. But I still have very little idea just what my way is—that is, how I can effectively market my book in a manner that is intimate, authentic, relaxed and fun. If you have a clue, I’d be thrilled to hear it and to give you credit where credit is due in a future blog.

About the Author: Suzanne Grenager

A seasoned writer and mentor with a gift for helping people see and be their most authentic, empowered Self.

6 Comments

  1. Audrey Roy June 10, 2011 at 6:30 pm - Reply

    Hello!

    I met you at Kenneth and Company this evening while I was under the hair color lamp… I’m enjoying exploring your web page! One of my personal, life mottos is “be true to yourself”.

    On another note, do you have any recommendations on where I can take yoga with my daugthers?

    Have a great weekend!
    Audrey

  2. Suzanne Grenager June 11, 2011 at 6:30 am - Reply

    Audrey, I’d love to get back to you but I have to admit that I don’t know how yet to pick up the email address that you left. Please let me know if you get this and meanwhile I’ll try to find you on FB. I am so glad we met and I’ll be delighted to help point you to a good yoga teacher for you and your daughter. Thanks for visiting!

  3. Mark June 27, 2011 at 7:59 am - Reply

    Hi Sue! I agree you must be true to yourself! I am not convinced that social media is the best marketing tool, and listening to your inner voice always makes sense to me! Take care!

    • Suzanne Grenager June 27, 2011 at 8:21 am - Reply

      Hey, Mark. Thanks for stopping by and commenting on my new venture. I’d love to hear more, right here so others can hear too, about your not being convinced that social media is the best marketing tool. I am coming around to that and may write a blog post about it in a minute. But what makes YOU say that? It might really help me–and others to know.

      And as for being true to oneself, You, who made the HUGE life leap of moving to Belize, are a great example of listening to your inner voice. Thank you for caring and sharing. (Sorry but I can’t help myself with the rhymes!),

      • Mark June 27, 2011 at 8:37 am - Reply

        I know people who got a craving for food after hearing someone else mention it on facebook. But I don’t know anyone who made a purchasing decision from social media. Most people get on it to be social, and the marketing there is subtle, not direct. The time it takes to attempt a social media marketing campaign compared to the return on investment (your time is very valuable) does not seem to be worth it. It seems to me that to make it work, the social media becomes 2 full time jobs for a couple of years to try to gain a following of people who wait for your words. And all that energy and words you put out, you put out for free, so that they might buy your words where u put your words. Ah perhaps not the most clear and concise response, lol, but I am still an engineer more than a writer, lol.

        • Suzanne Grenager June 29, 2011 at 11:06 am - Reply

          Good point about WHY people get on FB et al. It’s all about connection. So what I take from your comment is that my best bet would be to continue to use social media to help people get to know me–and me them!–rather than try to push the book directly. I like that, especially because I also agree that it can become a full-time job to create a fan base. Better to focus on making my books great and let them speak for themselves, one reader at a time. Thanks, Mark, for your wise words, which aren’t half bad for an engineer! Lol.

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